Accessibility for deaf people in land-based casinos is a serious matter that needs careful consideration. The hearing impaired face three challenges when they visit a casino establishment. They access information, navigating within the building, and communicating with members of the staff. It is, therefore, necessary to remove such barriers. The establishment must take every effort to ensure that the customers who are hearing impaired have a wonderful time.
The management of the establishment must see this as an opportunity to reach other customers. One needs to remember the fact that a casino that serves the needs of its customers gets free publicity. Satisfied customers spread the word about the casino and are more likely to come back.
During their visits to the casinos, customers with disabilities often face several challenges. They include physical barriers in playing the games, insufficient space, and lack of adequate facilities and accessibility. A few other barriers are poor service from the staff, entrance blockage, and insufficient communication and information.
How casinos can improve accessibility for the deaf
Now, let’s say you’re driving on a highway. You’re enjoying a smooth ride with no potholes or any sort of obstacle. While driving, you see markings on every exit. These paths are also easy to access for continuing your journey. How would be your experience in this case?
Well, this is exactly what the experience needs to be for the deaf when they visit the casinos. For example, let’s say that a customer has to get to point C from point A. To make this easy, the point B must properly link the points A and C. This is exactly what casinos need to do for the deaf.
Make the information about directions easily accessible to the deaf or those who are hard of hearing. The deaf community feels excluded with the use of audio as a common means to provide information in casinos. Fortunately, there are many other ways for enhancing accessibility to the hearing impaired in casinos today.
Access to support
Providing all the information directly on the website would be of great help to the deaf community. To be more familiar with the casino beforehand, the deaf can access all the required information on its website. The casino can also use text messaging, live chat, or email to offer all the necessary assistance.
Visual aids
The management of casinos needs to focus on using visual aids, since audio obviously can’t help the deaf. They must ensure the use of proper signage. This will make the venue accessible to the hearing impaired. A combination of pictograms can provide information on opening hours and points of interest.
Having trained staff
The casino personnel can play an important role in making the hearing impaired feel comfortable at the venue. It is, therefore, important to train the staff in dealing with the deaf customers. Something as simple as wearing a name tag indicating the job title can be quite helpful.
How online casinos can help
Instead of struggling with accessibility in a land-based casino, the deaf can access any of the online casinos. Such casinos have all their favorite games, which they can play easily from the comfort of their homes. Besides, the online casinos offer huge welcome bonuses and run many promotional offers. To find out more about real money online casinos.